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What is Email Marketing ?

Fundamentals of Digital Marketing

Email Marketing - Fundamentals of Digital Marketing

What is Email Marketing - Fundamentals of Digital Marketing

The Fundamental of Digital Marketing emphasizes the importance of email marketing as a tool for promoting and selling a business’s products and services, as well as fostering customer loyalty. Email marketing involves sending targeted and personalized emails to subscribers, which can keep them informed about new products, special offers, and other important updates. It also serves as a gentle way to educate customers about the value of the brand and maintain their engagement between purchases.

One of the most cost-effective aspects of the Fundamental of Digital Marketing is email marketing, and it is possible to design, build, and optimize email marketing campaigns with the help of tools like Mailchimp. This can help businesses achieve the best return on investment.

For successful email marketing, it is crucial to have a well-defined target audience, relevant and engaging content, and an effective call-to-action, according to the Fundamental of Digital Marketing. Furthermore, businesses should continuously track the success of their campaigns and use the collected data to refine and improve their strategy.

Advantages of Email Marketing

Fundamental of Digital Marketing encompasses a variety of marketing tactics and email marketing is one of the most widely used techniques. It is a cost-effective way for businesses to promote their products and services, build customer loyalty and increase sales.

The process involves sending targeted and personalized emails to a well-defined target audience. This helps businesses keep their audience informed about new products, special offers, and other important updates.

One of the major advantages of email marketing is its cost-effectiveness compared to other marketing channels. Businesses can design, build, and optimize email marketing campaigns with the help of tools such as Mailchimp and achieve the best return on investment.

Email marketing also helps businesses build a relationship with their audience, drive traffic to their blog, social media, or other sites. Additionally, businesses can target users based on demographic segments and run A/B tests of subject lines or calls to action to identify the most effective messaging strategies.

Email Marketing - Fundamentals of Digital Marketing

Disadvanteges of Email Marketing

However, the fundamentals of digital marketing highlights that  email marketing has its disadvantages too. The prevalence of spam is one significant downside of email marketing. The high volume of irrelevant information in our inboxes often results in emails being deleted or sent to junk folders, leading to a waste of time for the companies that sent them.

Emails that are too large can also cause problems. They may take a long time to load or not load at all, causing potential customers to lose interest and costing the business. Competition is another disadvantage as businesses face stiff competition when it comes to standing out from the crowd.

The need for continuous engagement also presents a challenge. Customers may quickly lose interest and unsubscribe if they are not consistently engaged. The design of emails can also pose a problem as they must be optimized for a range of devices, including phones, tablets, and computers.

Email marketers must also be aware of the recipient’s operating system, which can result in emails appearing broken or lacking visuals, causing the recipient to delete the email or mistake it for spam. In some cases, even free email services may have hidden costs, such as fees for adding images or exceeding a word count.

In conclusion, email marketing is a powerful tool for growing a brand and increasing sales. But it is important to be aware of both its advantages and disadvantages. Effective email marketing campaigns can reach and engage with the target audience, drive conversions and ultimately achieve marketing goals. The Fundamental of Digital Marketing plays an important role in the success of email marketing campaigns.

Begin with Email Marketing

Before diving into email marketing tactics, let’s take a closer look at the basics concerning the Fundamentals of Digital Marketing. Here are some tips to help you make the most of your email marketing campaign:

  • Be Personable: Address your audience by name and let them see the human side of your brand.
  • Engage with Eye-catching Headlines: Intriguing subject lines can boost open rates, but keep them relevant and avoid the appearance of spam.
  • Keep it Short and Sweet: A lot of email is read on mobile devices, so keep your content concise and to the point.
  • Top and Bottom CTAs: Include strong calls to action after the first paragraph and at the end.
  • Get Permission and Follow Through: Never purchase email lists. Offer a deal or quality content and make sure to follow through.

How Digital Marketing through Email Works:

Email marketing is a highly effective strategy, simple and often automated. It supports various other marketing efforts, such as lead generation, sales, and content marketing. Here’s how it works:

  1. An Email List: A database of individuals who have agreed to receive emails from you. Building an email list can be done by offering a lead magnet, such as a coupon, in exchange for email addresses.

  2. An Email Service Provider (ESP): Software that helps manage and execute your email campaigns, as well as design automated emails. With an ESP, you can set up automatic triggers for personalizing interactions and increasing engagement and open rates.

  3. Clearly Defined Goals: Email marketing can assist with boosting sales, enhancing brand awareness, generating and nurturing leads, maintaining customer engagement, and increasing customer loyalty and lifetime value. It is important that your email list, ESP, and goals are aligned.

The process:

  1. Segment your email list based on subscriber demographics or actions.
  2. Create an email or series of emails aimed at achieving a specific goal.
  3. Use your ESP to send emails and monitor the campaign automatically.

Source: Neil Patel, “Beginners’ guide to Email Marketing” [], [13/02/2023]. 

Source: Mail Chimp, ” Email Marketing” [], [13/02/2023]. 

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