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The Fundamentals of Digital Marketing:

How to Scale Your Facebook Ads Using Automatic Bidding


Facebook ads are a great way to reach new audiences and grow your business. As you begin to run ads and see success, you may start to think about how you can scale your campaigns to reach even more people. One way to do this is through automatic bidding.

What is Automatic Bidding?

Automatic bidding is a feature in Facebook Ads that allows you to set a target cost per action (CPA) and let Facebook adjust your bid in real-time to get the most results for your budget.

Advantages of Using Automatic Bidding

There are several advantages to using automatic bidding:

1. More Efficient Use of Budget

By using automatic bidding, Facebook will adjust your bids to ensure that you get the most results for your budget. This means that you won’t be overpaying for clicks or impressions and can get more bang for your buck.

2. Real-time Adjustments

Automatic bidding allows Facebook to adjust your bids in real-time based on a variety of factors such as user behavior, competition, and ad relevance. This ensures that your ads are being shown to the right people at the right time and helps you get the best results possible.

3. Simplifies Campaign Management

By using automatic bidding, you can simplify your campaign management process. Instead of constantly adjusting your bids and monitoring your campaigns, you can set your target CPA and let Facebook handle the rest.

How to Set Up Automatic Bidding

Setting up automatic bidding is easy. Here’s how:

1. Choose Your Campaign Objective

First, you’ll need to choose your campaign objective. Automatic bidding is available for most objectives, including traffic, conversions, and app installs.

2. Choose Your Bid Strategy

Next, you’ll need to choose your bid strategy. Automatic bidding is available for several bid strategies, including target cost, lowest cost, and cost cap.

3. Set Your Target CPA

Once you’ve chosen your bid strategy, you’ll need to set your target CPA. This is the amount you’re willing to pay for each conversion.

4. Launch Your Campaign

Finally, you can launch your campaign and let Facebook handle the bidding.

Tips for Scaling Your Campaigns with Automatic Bidding

Here are some tips for scaling your campaigns with automatic bidding:

1. Increase Your Budget Gradually

As you begin to see success with automatic bidding, you may be tempted to increase your budget drastically. However, it’s important to increase your budget gradually to ensure that your ads are still performing well.

2. Monitor Your Results

Even though automatic bidding simplifies your campaign management process, it’s still important to monitor your results. Keep an eye on your cost per conversion and adjust your target CPA if necessary.

3. Use Lookalike Audiences

Lookalike audiences are a great way to reach new people who are similar to your existing customers. By using lookalike audiences with automatic bidding, you can reach even more people who are likely to convert.

4. Test Different Ad Creatives

Testing different ad creatives can help you improve your campaign performance. By testing different ad creatives with automatic bidding, you can identify which ads are resonating with your audience and adjust your strategy accordingly.


Automatic bidding is a powerful tool that can help you scale your Facebook campaigns and reach more people. By following these tips and best practices, you can use automatic bidding to get the most results for your budget and grow your business. Remember, keeping the “fundamental of digital marketing” in mind is key to successful campaigns.

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