The Fundamentals of Digital Marketing:
How to Set up a Google Ads Account
How to Set up a Google Ads Account - Fundamentals of Digital Marketing
Google Ads is a powerful tool for reaching and engaging with customers online. As a fundamental aspect of digital marketing, running a successful Google Ads campaign can help businesses achieve a wide range of goals, from increasing brand exposure and email enquiries to targeting specific locations and increasing online sales. To get the most out of your Google Ads investment, it’s important to set up your account and campaigns in the right way. In this article, we’ll provide a step-by-step guide on how to do just that.
Before Setting up the Google Ads Account
Before diving into the setup process, it’s important to understand some of the fundamental concepts of digital marketing that will help you get the most out of your Google Ads campaigns. Firstly, it’s crucial to understand your target audience and their needs, behaviors and interests. This information will help you create campaigns that resonate with your target audience, and are more likely to drive conversions. Secondly, you need to understand the importance of keywords and how they help match your ads to the right search queries. Thirdly, landing pages play a crucial role in conversion rate optimization, so it’s important to ensure that they’re optimized for your target audience and aligned with your goals.
Setting a Google Ads Account
Creating a Google Ads account involves several simple steps. Firstly, go to the Google Ads page and select the “Start now” button located in the top right corner. From there, choose the email you wish to register under. If you already have a Google Account (Gmail), use this email address. You can invite others to use your account once it’s created.
Next, log in to your account using your Google email address and password. If you don’t already have a Google Account, simply click the “Create Account” button and follow the instructions to create a new account.
In the third step, you’ll be asked to select your main advertising goal. This allows Google Ads to customize your experience and provide the best results for your needs. You can choose from options like increasing calls, visits to your store, or online sales/registrations.
If you prefer more advanced settings, you can switch to Expert Mode to access additional options for your advertising goals. For instance, you can create an account without a campaign or select from different campaign types, such as Search, Smart Shopping, or Display.
Lastly, enter your Company Name and site name, and follow the instructions provided by Google Ads. By following these fundamental steps, you’ll be on your way to creating a successful digital marketing campaign with Google Ads.
So, let's dive into the setup process for a successful Google Ads campaign:
Establish your goals: Determine what you want to achieve with your Google Ads campaign, such as increasing email enquiries, increasing brand exposure, targeting a specific location, or increasing online sales.
Establish your goals: Determine what you want to achieve with your Google Ads campaign, such as increasing email enquiries, increasing brand exposure, targeting a specific location, or increasing online sales.
Determine your audience: Once you have established your goals, it’s time to think about your target audience. Build a clear image of your target audience to tailor your campaign for positive results.
Carry out keyword research: Target the right search engine keywords by creating a list of phrases that potential customers are likely to search for and using Google Ads Keyword Planner tool.
Structure your account: Each Google Ads account allows you to create multiple campaigns and ad groups, each tailored to your different goals.
Set your budget & bid levels: Set a maximum daily budget and specific bid levels to control your spending.
Write appealing adverts: Make your ads relevant to the keyword that triggered it, attractive, clear, and to the point. You can also add extensions to your ad for additional information.
Design attractive landing pages: Create relevant landing pages for your ads with your goal in mind, and try to avoid other links that might draw users away from the main call to action.
Enable conversion tracking: Be sure to enable conversion tracking to follow the user’s journey and see how they interact with your ad.
The Fundamental layout of Google Ads
The fundamental layout of Google Ads can be broken down into different sections. The first section is “Settings”, which contains various resources for managing your account, such as company data and access and security settings. You can create shared access for other users based on their email address or MCC ID, and you can also track linked accounts to other Google services. In addition, you can set up payment and budget transactions through your Google Ads credit and link your account to Google Merchant Center for product uploads.
The next section is “Measurement”, which includes conversion tracking settings for evaluating and optimizing PPC campaigns. This is an essential part of the fundamentals of digital marketing and helps you measure the success of your campaigns.
Finally, the “Summary” section provides an overview of the campaigns you have created in Google Ads with graphs and tables. By following the steps as directed by Google Ads and utilizing these different sections, you can effectively manage your account and achieve your digital marketing goals.
Source: [https://www.oberlo.co.uk/blog/social-media-engagement], [13/02/2023].
Source: [https://www.wordstream.com/blog/ws/2013/08/07/how-to-set-up-google-adwords-account], [13/02/2023].
Source: [https://www.bluewinston.com/create-a-google-ads-account-get-started-with-google-ads/], [13/02/2023].
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