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The Fundamentals of Digital Marketing:

Facebook Ads: Simple Guide for Beginners


Facebook is a powerful marketing tool, and it offers a feature called Facebook Ads Manager to help users design and run ad campaigns. The tool comes with advanced targeting options to ensure ads are shown to the most relevant audience.

Features of Facebook Ads Manager

Users can design ads, ad sets, create and run Facebook and Instagram ad campaigns, manage and optimize ad bids, create lookalike audiences, precisely target different audiences with different ad sets, optimize campaigns, track the performance of ad campaigns, and A/B test ads.

Importance of Targeting the Right Audience

The fundamental of digital marketing is understanding the importance of targeting the right audience, which is something that Facebook Ads Manager helps to achieve.

How to Boost Engagement on social media: Fundamentals of Digital Marketing

Accessing Facebook Ads Manager

There are three ways to access the Ads Manager: click on the provided link, go to your Facebook page and click on the + icon and select Ad, or download the mobile app for Android or iOS.

Best Practices for Using Facebook Ads Manager

It is best for new users to use the Ads Manager on a desktop to get familiar with the interface before using it on a mobile app. Once users open the Ads Manager, they will see four tabs: Overview, Campaigns, Ad Sets, and Ads.

Creating a New Ad Campaign

To create a new ad campaign from scratch, users need to go to the Campaigns tab and click on Create. They will then need to select a campaign objective, fill in the campaign name, select a budget, create an ad set, select or create an audience, choose placement and optimization and delivery options, and create an ad for their campaign and ad set.


Understanding the fundamental of digital marketing is crucial for creating effective ad campaigns and achieving success on Facebook Ads Manager.

How to Boost Engagement on social media: Fundamentals of Digital Marketing
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The first step in boosting engagement on social media is to understand who your target audience is. Knowing their age, gender, location, interests, and behavior can help you create content that resonates with them and increases the chances of engagement. You can use tools such as Facebook Insights, Google Analytics, and Instagram Insights to learn more about your audience and target them effectively.

Create Relevant Content

Create Relevant Content